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Archive for October, 2008

If you wait for the Robins, Spring will be Over.

I couldn’t keep from creating this blog title after reading it in a Warren Buffett Op Ed piece.  It was in the New York Times Oct 17th.  Now, I understand that everyone will critize the Realtor speaking positive about the real estate marketplace, but I am excited about this Low! 

When is the “Low”?

You won’t know it until you see it in the rear view mirror.

Now don’t get me wrong, I am a real estate agent in a very down market.  I am working harder and dealing with more emotions then I have in my 10 years.  If I can manage scraping up a little cash, I will be putting it into equities and real estate NOW.

I worked an open house a few weeks ago, and at least 3/4 of the visitors were interested, but waiting for a bit longer for the market to fall further.  This was a very real display of pent-up demand.

Another contridictory real world example is a client looking for a $800K home in Holliston but not having more than a handful of options in the past 3 months.  Do I really need to direct mail a neighborhood to let them know I have a Buyer for them?  That is not the real estate market that the Boston Globe is reporting about!

In scanning over the region’s 3rd Quarter real estate stats, the median prices are reporting grim news to homeowners:

Holliston down 13.6%

Hopkinton down 8.7%

Framingham down 7.2%

Ashland down 7%

Natick down 5.4%

In regards to the number of sales, the region has 12.8% fewer sales!

OK, where you are ready to jump out a window, I am now salivating!  Yes, I do own a home, but I am not ready to move yet.  Therefore, no sweat.

Take a deep breath Massachusetts, the sky has not fallen and it is time to start figuring out how to take advantage of this market, not how to escape it!

Authored by Ed Daniels | Discussion: 2 Comments »

Unique Tool to Sell a Home

This past month I have decided to add a feature to a few of my listings – Floor Plans.

The floor plans give an internet consumer a better perspective.  Combined with the virtual tour, the site allows the user to click on a particular location on the floor plan to stand in the room.

Click here for 80 Dalton Rd, Holliston tour

Click here for 82 Fisher St Medway tour

I feel that I have to be selective when using the tool, since the rooms have to be large enough to be highlighted.  Doing a floorplan to show a small layout home means less visitors, not more!

This tool falls within the Presentation category.  Success selling in this market requires the 3 P’s:

Pricing

Presentation

Patience

There is a report done every year to evaluate Buyers of real estate and determine how they are looking for homes.  The statistics from this report tells me that internet presentation is the most efficient use of real estate exposure.  Since over 90% of home buyers look to the internet to start the process, this is where your home needs to be.

For this and additional tools that I use in my marketing plan, please call and we can share them with you.  A challenging real estate market requires experience and proven marketing ideas to get a home sold.

Ed Daniels is a Realtor with The MAhome Team of Re/Max Executive Realty.  He can be reached at 508-341-7880.

Authored by Ed Daniels | Discussion: No Comments »

Top 5 Celebrate Holliston Day Events…

Floats for Celebrate HollistonDo I need an example of why Holliston is the town I choose to raise my family?  I look no further than Celebrate Holliston Day at the end of Sept.  These are the top 5 best things from the day:

  1. The Parade – Doriane, my wife, and daughter Lara participated in the Newcomers Club pirate ship float down Central Street.  How did Lara get convinced to throw candy instead of eating it, I don’t know!
  2. Meeting a Fireman – Walking in full gear, Lara was a bit scared but amazed at a fireman up-close.  Plus she boarded the firetruck for a tour.
  3. Face Painting – Not me, but again Lara was happy, so Dad is happy.
  4. Meeting Local Business People – What a great bunch of business owners out there!  There is a renewed drive for our family to spread the word about these good people doing great service.
  5. Community Service Groups – The Masons table had videotaping of the kids, along with teeth impressions and fingerprints as a great service we never want to use.  Putting off this important step of safety is easy, but they made it a fun activity!  Thank you Masons!

Pirates at Celebrate Holliston

Don’t miss it next year.  We will see you there and make sure you say hello!

 Ed and Doriane Daniels are residents of Holliston and part of The MAhome Team, real estate agents with Re/Max Executive Realty.  Call them at 508-341-7880 for any community insights or real estate help.

Authored by Ed Daniels | Discussion: No Comments »

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